Adidas and Beyoncé launch The Adidas x IVY PARK Collection for gender-neutral apparel, due for launch on January 18th 2020.
Adidas x Ivy Park
The "Single Ladies", and "Halo" songstress Beyoncé Giselle Knowles-Carter has said that "It is a dream come true to re-launch IVY PARK as the sole owner" as she prepares to launch the gender-neutral apparel on January 18th 2020 in partnership with Adidas - #adidasxIVYPARK. The Queen Bee herself united with Adidas to design a collection concocted with fashion, and storytelling in an original way.
The collection's said to be inclusive, and diverse whilst taking consumers on an unconventional journey. Beyoncé's one of the first black women to be the sole owner of an athleisure brand. Evidently, Adidas has paved the way in collaborating with amazing talent notably Kanye West with his billion dollar Yeezy brand, and this Adidas x IVY Park endeavour ticks all the right boxes as Beyoncé, and the "Original King of Classic" Adidas continue to amaze.